Growing Popularity Of Convenience Foods & Increased Health ...

From SF Gate?..

GIA announces the release of a comprehensive global report on the Food Additives markets. The global Food Additives market is projected to reach $37.7 billion by 2018, driven primarily by the increased focus on health and nutrition, especially the need to control the spread of diabetes, obesity and food allergies; the emergence of value-added products; the need for convenience; and the commercialization of new products. In addition, continuing trend towards low-calorie, low-fat foods, and the increasing demand for ?all natural? products is propelling the demand for fat replacers and foods that incorporate natural additives. Demand for Food Additives is also driven by the increasing popularity of processed food in the developing countries.

Food additives represent a global, multi-billion dollar market, dominated by additive categories, including flavor and flavor enhancers, hydrocolloids, acidulants, and emulsifiers. There are several factors that are directly or indirectly driving the global food additives market. These include concerns related to food safety; health and nutrition, especially the need to control the spread of diabetes, obesity and food allergies; the emergence of value-added products; the need for convenience; the continued increase in raw materials and energy costs; commercialization of new products; and the need to make significant investments in research and development and in securing regulatory approvals. Other factors driving the food additives market include the adoption of sophisticated food processing methods by developing countries, restructuring of food processing companies, and a demand for more complicated food ingredients by processors, which are fuelling the demand for food additives.

Consumer preference is clearly favoring natural additives over synthetic additives. The categories benefiting the most and also affected the most due to the ?naturals? trend include colors and flavors, where natural additives are gaining over synthetic additives. For instance, despite the higher cost and limitations, natural colorants are witnessing robust growth in the food colorants market. The trend is more or less similar in the flavors and flavor enhancers market, where demand for natural flavors is driven by consumer perception that naturals have health benefits. Natural flavors and flavor enhancers, such as monosodium glutamate and ribonucleotides, are likely to benefit from this trend. However, this trend has given rise to a situation where food additive makers are being pressurized to develop additives from natural sources, which is proving to be a daunting task for manufacturers operating in this space. Another prominent trend stimulating market expansion is the growing consumer fondness for the highly processed food products, making food makers demand more customized solutions from food additive suppliers. Additionally, there is a continuing trend towards low-calorie, low-fat foods favoring additives that help reduce overall fat content in foods. This trend is benefiting additives, such as sweeteners, emulsifiers, hydrocolloids, and vitamins and minerals.

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Source: http://www.lensaunders.com/wp/?p=6981

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