Starting in January 2012, Facebook will gradually begin showing Sponsored Stories social ads in the main news feed of the web version of the site, a representative of the company tells us. Facebook has never shown ads in the news feed before, so this has big ramifications for advertisers and the user experience. The ads will be marked "Sponsored" and a rate limit will ensure users see no more than 1 Sponsored Story in the news feed per day. They'll only feature stories about friends or Pages that users already like. Users won't be able to opt out of seeing Sponsored Stories in the news feed or having their activity used in them, but they will be able to 'x' out individual ads. The ads won't immediately appear in the mobile news feed, though Facebook is considering the idea as we discussed earlier this month.Source: http://feedproxy.google.com/~r/Techcrunch/~3/smA_XU9yels/
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